Skyler
Skyler asked:

Would this book be helpful to someone not in sales?

Alex Absolutely - we all think and act in language. This book was especially helpful for making small changes to produce results (there are specific "re-framing" phrases that work well in everyday life).
Ramona Mead I believe so. I will find it most useful professionally in ways other than "selling." Knowing these phrases and understanding what they work and how to use them is pretty eye opening.
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