Rachelle
Rachelle asked P.C. Cast:

What was your marketing strategy in Oklahoma? What was difficult about marketing in Oklahoma and how did you solve it? Where did you find most of your success in sales in Oklahoma?

P.C. Cast My marketing strategy wasn't any different in OK than the rest of the country. Marketing is headed by my publishers. I work with them and with outside specialists I hire - or my publisher hires. But they create the marketing platform - I input - we go from there.

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