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intimacy that other service providers can only dream of. Whenever I explain this to an audience, I am often asked, “But can’t you be too vulnerable?” Surprisingly, the answer is no. Of course, if you
our clients almost always know when we are sweating, often before we do.
even though clients require us to be competent enough to meet their needs, it is ultimately our honesty, humility, and selflessness that will endear us to them and allow them to trust and depend on us.
most of us will still struggle with vulnerability because we are human beings who don’t like to be weak, which means we are subject to the completely natural but irrational fears that make us uncomfortable being naked.
At its core, naked service boils down to the ability of a service provider to be vulnerable—to embrace uncommon levels of humility, selflessness, and transparency for the good of a client.
#1: FEAR OF LOSING THE BUSINESS
What clients want more than anything is to know that we’re more interested in helping them than we are in maintaining our revenue source.
#2: FEAR OF BEING EMBARRASSED
#3: FEAR OF FEELING INFERIOR
Fear of feeling inferior is not about our intellectual pride, but rather about preserving our sense of importance and social standing relative to a client.
ALWAYS CONSULT INSTEAD OF SELL
GIVE AWAY THE BUSINESS
TELL THE KIND TRUTH
ENTER THE DANGER
ASK DUMB QUESTIONS
