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rarely appreciates ...
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drives the business, The Manager must make certain it has the necessary fuel for sustenance, and that the engine and chassis are in a good state of repair.
call it the Turn-Key Revolution.
Business Format Franchise.
Business Format Franchise not only lends its name to the smaller enterprise but it also provides the franchisee with an entire system of doing business.
Most business founders believe that the success of a business resides in the success of the product it sells.
true product of a business is not what it sells but how it sells it.
The
true product of a business is the bus...
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Selling the Business Instead of the Product
Ray Kroc began to look at his business as the product, and at the franchisee as his first, last, and most important customer.
For the franchisee wasn’t interested in hamburgers or french fries or milkshakes;
he was interested in the...
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wanted to know one thing: “Does it work?”
Forced to create a business that worked in order to sell it, he also created a business that would work once it was sold, no matter who bought it.
systems-dependent
dependent business, not a people-dependent business.
Ray Kroc went to work on his business, not in it.
like an engineer working on a pre-production prototype of a mass-produceable product.
that it could be assembled at a very low cost with totally interchangeable parts?
And the only way to make certain it would work in
build it out of perfectly predictable components that could
tested in a p...
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success of the Business Format Franchise, the
That secret is the Franchise Prototype.
It
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is in the Franchise Prototype that every successful franchiso...
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Franchise Prototype that
His purpose was clear, undiluted, and sure. He
still keeps its promise, long
delivers exactly what we have come to expect of it every single
that’s what integrity is all about. It’s about doing what you say you will do, and, if you can’t, learning how.
Business Format Franchises have reported a success rate of 95 percent in contrast to the 50-plus-percent failure rate of new independently owned businesses. Where 80 percent of all businesses fail in the first five years, 75 percent of all Business Format
The Prototype becomes the incubator and the nursery for all creative thought, the station where creativity is nursed by pragmatism to grow into an innovation that works.
all assumptions are put
to the t...
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becomes the answer to the ultimate question: “Does it work?”
And work it does. The system runs the business.
people run the system. In the Franchise Prototype,
s...
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becomes the sol...
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transforms a business into a machine,
every possible detail of the business system was first tested in
Discipline, standardization, and order were the watchwords.
Cleanliness was enforced
paid so much attention to the little things,
through a rigorous training program
And just as it was then, it is now. Once the franchisee learns the system, he is given the key to his own business.
Thus, the name: Turn-Key Operation.
every problem has been thought through.
