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Preview — The E-Myth Revisited by Michael E. Gerber
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
The E-Myth (Entrepreneurial Myth) is that businesses are started by entrepreneurs seeking profit. In actuality, businesses are started by technicians (employees) who dec ...more
The 268 pages dedicated to this text could have been cut to 60 and the book would have been better for it. As it is, prepare to skim.
The author's habit of inventing characters that compliment him on his own ideas is a recurring and increasingly annoying technique. He also compliments his invented characters for their eloquence and drops repeated advertisements for his own company in the text. Classy.
Successful companies don’t actually sell the products that they make. They fulfill an emotional need of their clients. For instanc ...more
A 5-star through and through. I never got my MBA. I've build a 6-figure business after resigning from my long corporate career, and I'm never going to go for the MBA, but listening to Michael Gerber's E-Myth Revisited book, I feel like I just went to overnight MBA School.
I listened to the book at 1.5x the speed over several flights and learned SO MUCH and I feel that even if you are a pro small business owner, you'll get a lot out of this book.
This i ...more
Well, not on mine.
While I agree that standardization of processes can go long way, the McDonald's of the world already exist. Trying to create another one, is as likely as to aiming to be the next Facebook.
The way I work in the corporate world, and the way I see myself working in an enterprise of my own, isn't factory work, follow the manual and nothing but the manual, don't think just execute bogus.
We're human working for humans, everyo ...more
1) Most people get into business (ministry?) because they like doing something and wish they could do it for themselves. Naively, they think they'll have more f ...more
It's actually pretty amazing. I'm betting I'll never start my own business, because the things I do tend to be less-marketable services and commodities. Reading, doing laundry, watching Buffy the Vampire Slayer... Don't think you get paid for any of ...more
The systems Gerber recommends putting into place are stringent, and I feel it would be difficult to transfer them to certain types of business - service businesses, and highly skilled technical businesses for example. It's very much geared to businesses that provide goo ...more
In this classic, Gerber highlights the three functions in a business: the Entrepreneur, the Manager, and the Technician. Self-employed people stay on the Technician-level and thus limit themselves.
He then moves onto the three stages of business growth, Infancy, Adolescence, and Maturity and shows how the role of the functions change as you grow.
Finally he outlines a Business Development Program, a practical Turn-Key system for putting his ideas i ...more
“The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them ...more
To be fair, there are some good (though not groundbreaking) business ideas here, mostly common sense concepts that are good to refresh and reemphasize.
But I found a few of Gerber's writing habits irksome. His needless repetition belittles his audience. His habit of belaboring a point by adding to it a litany of fragments that simply restate the concept was tiresome. His long, rambling, ...more
The E-Myth (Entrepreneurial Myth) is that businesses are started by entrepreneurs seeking profit. In actuality, businesses are started by technicians (employees) who convince themselves that they could be ...more
The Entrepreneur, the Technician, the Manager.
The true product of a business isn't what it sells but how it sells it.
The Entrepreneur asks, "Where is the opportunity?"
Tom Watson, IBM: "Every day is devoted to business development, not doing business."
Mr. Watson had a clear picture of what IBM would look like in the future and began to act like it ...more
Find a summary online, study the main points, and skip the book.
Little did I know that I was destined to the best business book I have ever read.
The language is so simple and practical, yet so engaging and ...more
- systematize as much as possible - people, organization, management, marketing
- make things as simple as possible for employees. Anyone who can follow simple instructions should be able to keep the business running.
- don't make yourself indispensable or you'll be a slave to your business when it should be ...more
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