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the intention of changing it to matc...
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Techni...
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present, and then looks forward to an uncert...
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the hope of keeping it much like ...
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Entrepren...
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business in its e...
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Techni...
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envisions the business...
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integrated
vision of the world.
fragmented vision of ...
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The Entrepreneur, the present-day world is modeled ...
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To
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The Technician, the future is modeled after the p...
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business as a network of seamlessly integrated components, each contributing to some larger pattern that
Each step in the development of such a business is measurable, if not quantitatively, at least, qualitatively.
Technician’s
to the work being done.
fail to take him anywhere other than to the next step,
Work is done
forsaking any higher purpose,
The Technician is left to construct a model each step of the way.
model of past experience,
Exactly the opposite of what he needs if ...
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looks at a business as if it were a product, sitting on a shelf and competing for the customer’s attention against a whole shelf of competing products (or businesses).
less to do with what’s done
more to do with how i...
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The commodity isn’t what’s important—the way...
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“Where is the opportunity?”
constructs a solution to the frustrations he finds among a certain group of customers. A
the way the customer needs it to look and act, not ...
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the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created.
without a clear picture of that customer, no business can
suc...
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The Techn...
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define his ...
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looks outwardly afterward to ask, “How ca...
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focuses on the thing...
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rather than the way the business goes about it or the customer to ...
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To
The Entrepreneur, the
business is the ...
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Techn...
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product is what he delivers to t...
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however, the customer is always an opportunity. Because The Entrepreneur knows that within the customer is a continuing parade of changing wants
Entrepreneur has to do is find out
what those wants are and what they will be...
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continuing surprise, a tr...
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Techn...
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however, the world is a place that never seems to let him do ...
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