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Winners quit all the time. They just quit the right stuff at the right time.
learn about the systems that have been put in place that encourage quitting, you’ll be more likely to beat them.
understand the common sinkhole that trips up so many people
the reason that most of them didn’t have a chance is that somewhere along the way they quit.
they quit in their quest to be the best in the world because the cost just seemed too high.
quitting is often a great strategy, a smart way to manage your life and your career.
Sometimes, though, quitting is exactly the wrong thing to do.
You really can’t try to do everything, especially if you intend to be the best in the world.
The rewards are heavily skewed, so much so that it’s typical for #1 to get ten times the benefit of #10, and a hundred times the benefit of #100.
Winners win big because the marketplace loves a winner.
With limited time or opportunity to experiment, we intentionally narrow our choices to those at the top.
the rewards for being first are enormous.
there’s room at the top for only a few.
Scarcity makes being at the top worth something.
Best as in: best for them, right now, based on what they believe and what they know.
And in the world as in: their world, the world they have access to.
So world is a pretty flexible term.
there are a million micromarkets,
Best is subjective. I (the consumer) get to decide, not you. World is selfish. It’s my definition, not yours. It’s the world I define, based on my convenience or my preferences. Be the best in my world and you have me, at a premium, right now.
while it’s more important than ever to be the best in the world, it’s also easier—if you pick the right thing and do it all the way.
People settle. They settle for less than they are capable of. Organizations settle too. For good enough instead of best in the world.
They fail because they don’t know when to quit and when to refuse to settle.
Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this:
Being well rounded is the secret to success.
How often do you hope that your accountant is a safe driver and a decent golfer? In a free market, we reward the exceptional.
In a free market, we reward the exceptional.
the people who are the best in the world specialize at getting really good at the questions they don’t know.
The people who skip the hard questions are in the majority, but they are not in demand.
Life tip: don't skip the hard questions. In fact, seek them out.
they’re exceptional in the ones that matter.
why do organizations less motivated than yours succeed? Why do individuals less talented than you win?
involves understanding the architecture of quitting,
quitting a lot more than ...
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Strategic quitting is the secret of successfu...
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Reactive quitting and serial quitting are the bane of those that strive (and fail...
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stick when they can’t be bothered to quit.
This is deceit. Ask if your work is exceptional. If it truly is, then stick espefially if it feels natural. If it's not exceptional, then it's just mediocre and you ought to decide to pursue excellence or quit.
Understanding the different types of situations that lead you to quit—or that should cause you to quit—is the first step toward getting what you want.
At the beginning, when you first start something, it’s fun.
it’s interesting, and you get plenty of good feedback from the people around you.
then the Dip happens.
The Dip is the long slog between starting and mastery.
A long slog that’s actually a shortcut, because it gets you where you want to go fa...
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it gets you where you want to go faster than ...
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The Dip is the combination of bureaucracy and busywork you must deal with in order to get certified in scuba diving. The Dip is the difference between the easy “beginner” technique and the more ...
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The Dip is the long stretch between beginner’s luck and r...
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The Dip is the set of artificial screens set up to keep p...
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Scarcity, as we’ve seen, is the secret to value. If there wasn’t a Dip, there’d be no scarcity.
Successful people don’t just ride out the Dip.
They don’t just buckle down and survive it. No, they lean into the Dip. They push harder, changing the rules as they go.
they lean into the Dip. They push harder, changing the...
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The obstacle is the way. This is where people quit too early, in the dip. However, you know it's a dip and your purpose and mission motivate you too face the dip head on--to struggle, to learn, to become excellent
The Cul-de-Sac
