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Here are a bunch of systems that are dependent on Dips.
You can choose (in advance) to do whatever you need to do in order to get through the Dip, knowing it’s going to be difficult; or you can give up before you get there.
Quitting in the Dip, though, isn’t worth the journey.
MANUFACTURING DIP—It’s
It’s difficult and expensive to buy an injection mold, design an integrated circuit, or ramp up for large-scale production.
SALES DIP—Most
the Dip hits when you need to upgrade to a professional sales force and scale it up.
EDUCATION DIP—A
the Dip often hits when it’s time to go learn something new, to reinvent or rebuild your skills.
RISK DIP—Bootstrappers
It takes a risk to rent a bigger space or invest in new techniques.
RELATIONSHIP DIP—There
There are people and organizations that can help you later but only if you invest the time and effort to work with them now, even though now is not necessarily the easy time for you to do it.
CONCEPTUAL DIP—You
Abandoning those assumptions and embracing a new, bigger set may be exactly what you need to do to get to the next level.
EGO DIP—When
Giving up control and leaning into the organization gives you leverage. Most people can’t do this; they can’t give up control or the spotlight.
DISTRIBUTION DIP—Some
Everyone is on the Web, but getting into Wal-Mart is hard.
it’s pretty easy to determine whether something is a Cul-de-Sac or a Dip.
The hard part is finding the guts to do something about it.
The space shuttle is a Cul-de-Sac,
they don’t say, “We should keep doing this because it’s going to get safer/cheaper/more productive over time.”
There’s no reason to keep investing in something that is not ...
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The lack of a way to get to space would force us to invent a new, better, cheaper alternative.
it’s easier to stick with something that we’re used to, that doesn’t make too many waves, that doesn’t hurt.
Do you have the guts to quit when facing a Cul-de-Sac?
That’s the goal of any competitor: to create a Dip so long and so deep that the nascent competition can’t catch up.
they can’t do that without changing the platform
Peter theil competition is for losers...find your niche and become the best...Microsoft has desktop/pc word processor...so Google "competes" where microsoft has weaker (none) positioning. Creating their own winning environment
they took advantage of a new platform
built all sorts of systems and benefits that make it extremely difficult for someone to persevere long enough to come out ahead at the other end.
Even more important, you can realize that quitting the stuff you don’t care about or the stuff you’re mediocre at or better yet quitting the Cul-de-Sacs frees up your resources to obsess about the Dips that matter.
If you’re going to quit, quit before you start.
Don’t play the game if you realize you can’t be the b...
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Worse, when faced with the Dip, sometimes we don’t quit. Instead, we get mediocre.
Not just survive the Dip, but use the Dip as an opportunity to create something so extraordinary that people can’t help but talk about it, recommend it, and, yes, choose it.
Quit or be exceptional. Average is for losers.
The temptation to be average is just another kind of quitting…the kind to be avoided.
you almost certainly waste time and you definitely waste energy jumping back and forth.
