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It’s a situation where you work and you work and you work and nothing much changes.
Feeling of worker harder for no returns; marginal or decreases returns on time and energy invested
realize that it exists and to embrace the fact that when you find one, you need to get off it, fast.
The opportunity cost of investing your life in something that’s not going to get better is just too high.
Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources.
How do you learn to recognize Cul de sacs? Choosing which dips to pursue based on purpose and mission--your why. However, how do you recognize a dip before something valuable? Maybe look for the most valuable or respected people in your field of interest. Find out about them and their work.
The difference between a mediocre club player and a regional champion isn’t inborn talent—it’s the ability to push through the moments where it’s just easier to quit.
The Dip creates scarcity; scarcity creates value.
If you find yourself facing either of these two curves, you need to quit. Not soon, but right now.
The biggest obstacle to success in life, as far as I can tell, is our inability to quit these curves soon enough.
I mean, you know it, but my guess is that you’re not doing anything about it. When it comes right down to it, right down to the hard decisions, are you quitting any project that isn’t a Dip? Or is it just easier not to rock the boat, to hang in there, to avoid the short-term hassle of changing paths?
are you quitting any project that isn’t a Dip? Or is it just easier not to rock the boat, to hang in there, to avoid the short-term hassle of changing paths?
What’s the point of sticking it out if you’re not going to get the benefits of being the best in the world? Are you overinvesting (really significantly overinvesting) time and...
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Are you overinvesting (really significantly overinvesting) time and money so that you hav...
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dominating a ...
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And if you don’t have enough time and money, do you have the guts to pick a different, smaller market to conquer? Once you’re ...
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The brave thing to do is to tough it out and end up on the other side—getting
The mature thing is not even to bother starting to snowboard because you’re probably not going to make it through the Dip.
stupid thing to do is to start, give it your best shot, waste a lot of time and money, and quit ri...
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It’s the last choice, the common choice, the choice to give it a shot and then quit that you must avoid if you want to succeed.
The harder it gets, the better chance you have of insulating yourself from the competition.
If we can’t be #1 or #2 in an industry, we must get out.
Dropbox founder did this too because resources become scarce. Drop the broad ambitions and narrowly focus on becoming the best for your most valuable customers
By doing so, he freed resources to get his other businesses through the Dip.
The fact that it’s difficult and unpredictable works to your advantage.
the challenge makes it interesting.
The reason we’re here is to solve the hard problems.
The Dip is the reason you’re here.
You’ve invested time and money and effort to get to this moment.
You’ve acquired the equipment and the education and the reputation…all so you can confront this Dip, right now.
You get what you deserve when you embrace the Dip
yet the real success goes to those who obsess.
The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world.
consider what would happen if you managed to get through the Dip and win in the market you’re already in.
It’s easier to be mediocre than it is to confront reality and quit.
Quitting requires you to acknowledge that you’re never going to be #1 in the
world. At least not...
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Knowing that you’re facing a Dip is the first step in getting through it.
the last few seconds of work will cause that muscle to grow.
The challenge is simple: Quitting when you hit the Dip is a bad idea.
Simple: If you can’t make it through the Dip, don’t start.
If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start.
If you want to be a superstar, then you need to find a field with a steep Dip—a barrier between those who try and those who succeed. And you’ve got to get through that Dip to the other side.
If you choose this path, it’s because you realize that there’s a Dip, and you believe you can get through it.
Not only do you need to find a Dip that you can conquer but you also need to quit all the Cul-de-Sacs that you’re currently idling your way through.
You must quit the projects and investments and endeavors that don’t offer you the same opportunity. It’s difficult, but it’s vitally important.
You’re not serious about it (and quit).
You lose interest or enthusiasm or settle for being mediocre (and quit).
You focus on the short term instead of the long (and quit when the shor...
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You pick the wrong thing at which to be the best in the world (because you don’t have the talent).
Start with talent, natural ability. Grow there
The important thing to remember about these seven things is that you can plan for them.
You can know before you start whether or not you have the resources and the will to get to the end.
You are good enough. The question is, will you take the shortcut you need to get really good at this?
