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haute couture.
Hush puppy phenomenon in soho
Ideas and products and messages and behaviors spread just like viruses do.
This is PARAPHRASE of the book
one dramatic moment in an epidemic when everything can change all at once is the Tipping Point.
Text book definition
what in mathematics is called a geometric progression. Epidemics are another example of geometric progression: when a virus spreads through a population, it doubles and doubles again, until it has (figuratively) grown from a single sheet of paper all the way to the sun in fifty steps.
Gp maths
phones
Siddharth
difference in pregnancy rates or school
Facebook.com and the learned of this new world cup
these three explanations is that none of them is at all dramatic.
Std in baltimore early 90s spike.
1. Crack cocaine picksup- drug tips
2. Clinicians , medical help scaled back - virus gets lease of life
3. Demolition of low cost housing apts which were old in 90s that brought syphilis demographic elsewhere in Baltimore - ppl migration
tiny percentage of people do the majority of the work.
Epidemic is greater than pareto 80 20
Gaetan Dugas, who claimed to have 2,500 sexual partners all over North America, and who was linked to at least 40 of the earliest cases of AIDS in California and New York. These are the kinds of people who make epidemics of disease tip.
Patient zero who can infect everyone
behind Viceroy, in the American cigarette market. Within a few years, it was the bestselling brand in the country. To this day, if you say to most Americans “Winston tastes good,”
stickiness is a critical component in tipping.
Selling does not happen by magic
three rules of the Tipping Point—the Law of the Few, the Stickiness Factor, the Power of Context—offer
3 rules of tipping point
confronted and soundly beaten by the colonial militia,
Revere’s ride, the answer to this seems easy. Revere was carrying a sensational piece of news: the British were coming. But if you look closely at the events of that evening, that explanation doesn’t solve the riddle either. At the same time that Revere began his ride north and west of Boston, a fellow revolutionary—a
Boston revolution
social epidemics and what makes someone like Paul Revere different from someone like William Dawes. These kinds of people are all around us.
Ppl who can instigate social epidemic
Connectors, people with a special gift for bringing the world together.
Go getters with plenty of social circle
This is what Connectors are like. They are the Rod Steigers of everyday life.
Connectedness better than kevin bacon
the number of worlds that Lois has belonged to comes to eight: the actors, the writers, the doctors, the lawyers, the park-lovers, the politicians, the railroad buffs, and the flea market aficionados. When I asked Weisberg to make her own list, she came up with ten, because she added the architects and the hospitality industry people she works with in her current job.
Multiple worlds facets
Asimov and Clarke meant when they said that Weisberg has this thing—whatever it is—that brings people together.
Classic connector
People weren’t getting their jobs through their friends. They were getting them through their acquaintances.
Linkedin networks are useful
Hush Puppies, in a sense then, got lucky. And perhaps one of the reasons why so many fashion trends don’t make it into mainstream America is that simply, by sheerest bad fortune, they never happen to meet the approval of a Connector along the way.
Influencer economy basis
and this is the second of the three kinds of people who control word-of-mouth epidemics—a Maven.
More than connector spread info which paul revere did in o
“price vigilantes.” The other, more common, name for them is “Market Mavens.”
Well informed folks who call the shots
Salesmen—with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word-of-mouth epidemics as the other two groups.
Imp as well
“Jennings showed more smiles when referring to the Republican candidate than the Democrat,”
Media bias
subtle, the hidden, and the unspoken.
Counts to persuasion
Maven and a Connector.
Paul revere
harder than any other children’s show had, and the extraordinary thing was that it worked.
Novelty and trying hard
message needs to be successful is the quality
practical and personal, it became memorable.
Give clear action
The Distracter,
How sesame street painstakingly culled em
by Big Bird for a new name. With
children may not be able to follow complicated plots and subplots.
As found out by sesame b. .
soliloquy, she even feels free to
something profoundly counterintuitive in the definition of stickiness that emerges from all these examples.
Blues clues draw young viewers progressively in
The Law of the Few says that there are exceptional people out there who are capable of starting epidemics.
Finding this takes talent luck
the Power of Context. The Law of the Few looked at the kinds of people who are critical in spreading information. The
Spreaders importance
question of Stickiness, suggesting that in order to be capable of sparking epidemics, ideas have to be memorable and move us to action.
Wat sticks to audience
question of Stickiness, suggesting that in order to be capable of sparking epidemics, ideas have to be memorable and move us to action.
Stickiness
Broken Windows theory
Shows crime can be gotten away in a street with broken window
cleanup took from 1984 to 1990. At
No dorty train to be vandalized
how much influence does immediate environment have on the way people behave?
Subway clean up and prison experiment
Most psychologists believe that nature—genetics—accounts for about half of the reason why we tend to act the way we do.
Irrefutable
terms of inherent traits and forget the role of situations, we’re deceiving ourselves about the real causes of human behavior.
Situations surroundings influence character
Fundamental Attribution Error (FAE),
Context is missed out
Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circumstance and context.
Complex Set of variables
Environmental Tipping Points are things that we can change: we can fix broken windows and clean up graffiti and change the signals that invite crime in the first place.
Example
Studies of juvenile delinquency and high school drop-out rates, for example, demonstrate that a child is better off in a good neighborhood and a troubled family than he or she is in a troubled neighborhood and a good family.
Neighbourhood friends matter
The lesson of Ya-Ya and John Wesley is that small, close-knit groups have the power to magnify the epidemic potential of a message or idea.
Groups Have epidemic power
Rule of 150,
Perfect tipping point group
