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channel capacity, which refers to the amount of space in our brain for certain kinds of information.
Most useful compartments
limitation built into us either by learning or by the design of our nervous systems, a limit that keeps our channel capacities in this general range,”
So we get stuck distinguishing things like no of tones dots etc beyond a point
Man evolved to feel strongly about few people, short distances, and relatively brief intervals of time; and these are still the dimensions of life that are important to him.
Nuclear family maybe attributed to millions of years of evolution
the larger their neocortex is, the larger the average size of the groups they live with.
Groups to socialize helps with brain dev
150 seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us.
150 max number for most ppl socially
“At this size, orders can be implemented and unruly behavior controlled on the basis of personal loyalties and direct man-to-man contacts.
Easy to manage nd control
At 150, the Hutterites believe, something happens—something indefinable but very real—that somehow changes the nature of community overnight.
Understand human psychology
One is trying to make the product, one is trying to get the product out. They go head to head and talk about it. That’s peer pressure.
Sales and manufacturing woring in tandem
the goal of pragmatists is to make a percentage improvement—incremental, measurable, predictable progress,” Moore writes. “If they are installing a new product, they want to know how other people have fared with it.
Conservatives
They are the ones who make it possible for innovations to overcome this problem of the chasm.
Early afopters to early majority chasm bridged by connectors mavens salesman
What Mavens and Connectors and Salesmen do to an idea in order to make it contagious is to alter it in such a way that extraneous details are dropped and others are exaggerated so that the message itself comes to acquire a deeper meaning.
Make it catchy and sticky
The super-exchangers are the Connectors of Baltimore’s drug world.
Helping go to streets
Gordon is a Maven—a Maven for the elusive, indefinable quality known as cool.
Photographs of sandals
she found new trends or ideas or concepts that were catching fire among Innovators around the country, the firm would plant those same concepts in the Airwalk ads they were creating.
Mavens info fed to campaigns
Micronesian teen suicide epidemic sounds an awful lot like the epidemic of teenage smoking in the West.
So sad and brutal
there was another suicide, a twenty-two-year-old male suffering from marital difficulties, bringing the suicide toll to two over a week
Suicides are epidemics spur vulnerable ppl
more rebellious and defiant. They make snap judgments.
Smoking teenagers can break norms easily
a very small group—a select few—are responsible for driving the epidemic forward.
Always few cool ones
memorable and powerful for some people that they cannot stop smoking.
Childhood memory wiring is deadly
Blue’s Clues,
Stickiness masterpiece for tv
Contagiousness is in larger part a function of the messenger. Stickiness is primarily a property of the message.
Messenger nd message
nicotine
Aadictve but not greatest addiction
Chippers reported little difficulty maintaining
Can do abstinence for short time feel no withdrawal
chippers the equivalent of social drinkers.
Same chippers for cigarettes
environment
Half your personality so important to create nurture env
become who they are—that shapes their character and personality—is their peer group.
Peer group is most important
teenagers want to do it.”
The more gore you throw more their rebellious streak kicks in
Half of the troubled kids were already smoking more than 21 cigarettes a week,
Emotional and behavior abuse leads
to fit in. But, because of the reduction of
