Build: An Unorthodox Guide to Making Things Worth Making

by Tony Fadell

another thing I learned from Steve Jobs. He’d always say that analogies give customers superpowers. A great analogy allows a customer to instantly grasp a difficult feature and then describe that feature to others. That’s why “1,000 songs in your pocket” was so powerful.

It solves for “why.” Long before you figure out what a product will do, you need