The One Device: The Secret History of the iPhone

by Brian Merchant

He didn’t typically get up on the stage and tick off product specs or descend into the effusive marketing-speak his competitors and successors sometimes do. He wasn’t telling you why you should buy an Apple product;

he was matter-of-factly discussing the attributes of this Apple product that was about to change the world. His declarations felt natural, emphatic, and true. When he told you Apple...