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Kindle Notes & Highlights
by
M.J. DeMarco
Read between
January 3 - July 14, 2022
be so good they can’t i...
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Easy is hard because easy is crowded.
The easier it is to start your business, the more likely it is that it doesn’t solve problems or skew value, and the harder it will be to profit.
Create with Difficulty, Replicate with Ease
Accoutrements
Your specialized-unit should be hard to create and get to market, but easy to replicate.
“Hard to build; Easy to replicate” offers protected leverage.
belittling
There’s a huge shortage of T-shirts in the world, said no one ever.
begrudgingly
The Imperfection Principle asserts that anything that can be improved is a business opportunity.
Anywhere imperfection lives, relative-valueS26 opportunities await.
Adulterous
exemplary.
syrupy
curt,
besieged
deadpanned,
epicurean
poor lipid panel.
it is that we don’t question everything. How we just assume the system has our best interests.”
“From news and Netflix to education and sports.”
why the fuck do I care about the C...
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spent months, probably years of my life caring about something that means absolutely nothing in ...
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what do I get when the Cubs win? Mon...
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I get nothing but a dopamine high that helps me numb the miserable...
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fondly
“Misery is the business model of the human race, and we live it like marionettes on puppet strings. They got us enslaved or addicted to something: fast food, TV, video games, social media, and just like good little rats, we go along with it, medicating our misery with whatever salvation they produce. And if we get fat or depressed medicating our emptiness?” He laughed, “Well, the drug companies have a product to sell you too.”
“It’s like we’re dropped into this world and told that we’re free. But we aren’t free and it’s just a lie.” His
world itself is just a brilliant scheme to keep you working, spending, and saving.
“But the whole fucking system is so clever, so deviously orchestrated, so meticulously devised that it had to be invented by someone who was.”
pontificating
Talent and Skill is Earned, Not Born or Awakened
The pen writing your story is ordained from luck, fate, genetics, or environmental changes.
talent and skill doesn’t emerge or awaken, it is earned.
most people believe talent is genetic or born.
Ever hear someone say, “That’s not my thing?” Of course, it’s not your thing; you gave up after two tries!
Hollywood promotes this pervasive myth. And it is a Trojan horse that kills dreams.
With this hereditary view of talent, you are likely to live your life talentless. Why? Because you aren’t interested in earning talent; you’re interested in discovering it.
nothing is stopping you from learning the skills you need to become a talented entrepreneur. Nothing.
we’re all born in complete ignorance.
My education didn’t end at graduation; it started.
the ability to analyze data and situations, and set a course of action.
The ability to sell, from customers, to investors, to employees, to partners. The selling never ends.
the secret to success is there is no secre...
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Accept what is and just do the damned work. Pursue talent and skill as if your life depended on it. Because it does.
Talent is earned, not birthed—no one is born with any particular expertise.
Education doesn’t end at graduation; it starts.
some food for thought:
Big-Ed is the educational industrial complex that has essentially become an indoctrination camp. This human assembly line is charged with the mass manufacturing of obedient rats,
