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Kindle Notes & Highlights
by
M.J. DeMarco
Read between
January 3 - July 14, 2022
Everything else is worthless and merely a debt scheme that irreversibly commits you to rat race superstructure, no better than a big bet at one of those casinos.
Your education must give you skills that are relatively valuable in the marketplace. Otherwise, your degree is worthless.
or anything that requires specialized knowledge for practice AND has a vibrant job market.
cloistered
As an employer, I don’t care about degrees. I care about the value your skills can offer my company.
get educated on something that makes you relatively valuable.
opined
The common theme in all these appearances of luck is the entrepreneur took advantage of an emerging change in the environment.
As humans, we’re wired to prioritize comfort and efficiency.P3 This cognitive shortcut makes us naturally averse to extrinsic changes, keeping us pliant to convention.P1
Political - What political dynamics are likely to affect the business? Economic - What supply and demand considerations will likely affect the business? Sociological - What cultural shifts and/or tastes are likely to affect the business? Technological - What technological changes (or disruptions) might affect the business? Legal - What current or future legislation could affect the business? Environmental- Will environmental shifts or trends might affect the business?
How different are you today than five years ago? Your answer exposes the truth with how reactant (or non-reactant) you are to change.
Empty your mind, be formless, shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle.
lynched
No one should rule over your business. If one decision from one person or company can instantaneously destroy your business, you’re violating The Commandment of Control.
the easier the opportunity appears, the worse the opportunity is.
if you provide relative-value through a specialized-unit, satisfying needs or wants, money magnetizes toward you.
no entity should hold a patriarchal position in your business with the power to shut it down.
you need to skew value, solve problems, and fill needs.
eventually your business needs to operate disparate from you and your time.
your core offer should be hard to create, but easy to replicate among millions, if not, thousands. Opportunities imp...
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wistfully
furrowed
cadence
wry
crucible
resoluteness,
fervor,
v...
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Break Rules to Break Through the Noise
foreplay,
segues
Rules are meant to b...
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the rules of culture and business that define the Script’s prevailing wisdom and keep you obediently confined in a bubble.
Know why most people follow a particular religion? Is it because they studied the world’s religions in an exhaustive search for truth? Or is it because they just happened to be born in a particular region on a particular planetary landmass?
There is no search for truth, just blind faith and a random chance
pulpit.
Equating
Rule-breaking gives you a better chance at standing out from the crowd.
Aim for Minor Improvement: The Little Things Cause the Big Things
market engagement is what causes you to grow, gain skills, and uncover better opportunities—opportunities that abide by the CENTS Framework.
A small win is any entrepreneurial endeavor that yields you a profit. Buy something old at the thrift store, clean and polish it up, and sell it for a $50 profit… small win.
Market engagement is what causes you to grow, gain skills, and uncover opportunities.
unnerved.
garland
heirloom
pitchforking
sentry.
parish...
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They didn’t manage money; money managed them.
grimaced
