Jay Waghray’s Kindle Notes & Highlights for Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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Kindle Notes & Highlights

Jay Waghray

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

Read between November 2 - November 10, 2021

Historically, the most consistently successful channel in high tech has been the direct sales force.