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Kindle Notes & Highlights
In all forms of advertising, the “first impression”—the first thing the reader sees, reads, or hears—can mean the difference between success and failure. If the first impression is boring or irrelevant, the ad will not attract your prospect.
No matter how persuasive your body copy or how great your product, your ad cannot sell if it does not attract your customer’s attention. Most advertising experts agree that an attention-getting headline is a key ingredient in a successful advertisement.
Your headline can perform four different tasks: Get attention. Select the audience. Deliver a complete message. Draw the reader into the body copy.
