Amit Gupta

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Questions to dig into emotional signals: “Tell me more about that.” “That seems to really bug you — I bet there’s a story here.” “What makes it so awful?” “Why haven’t you been able to fix this already?” “You seem pretty excited about that — it’s a big deal?” “Why so happy?” “Go on.”
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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