Amit Gupta

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When you strip all the formality from the process, you end up with no meetings, no “interviews”, and a much easier time all around. The conversations become so fast and lightweight that you can go to a industry meetup and leave with a dozen customer conversations under your belt, each of which provided as much value as a lengthy formal meeting.
Amit Gupta
Maybe i could find writers groups in L.A.
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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