Amit Gupta

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You will be hugely tempted to interrupt and “fix” their understanding. Alternately, they’ll raise a topic you have a really good answer to. For example, they’ll mention how important security is, and you’ll want to cut in and tell them you’ve thought about all that already. Both interruptions are mistakes. In each case, the customer was about to give you a privileged glimpse into their mental model
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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