Amit Gupta

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Did you notice that in the conversations above, practically every response contains a sneaky compliment? They are pervasive, constantly trying to trick us into thinking the meeting “went well”. Ignoring compliments should be easy, but it’s not. We crave validation and, as such, are often tricked into registering compliments as reliable data
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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