Vignesh

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Willpower is a finite resource. The way to overcome difficult situations isn’t to power through, but rather to change your circumstances to require less willpower. Changing the context of the meeting to “looking for advisors” is the equivalent of throwing out all your chocolate when you start a diet. You change the environment to naturally facilitate your goals.
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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