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Karthik Shashidhar
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, by Rob Fitzpatrick

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Product risk — Can I build it? Can I grow it? Customer/market risk — Do they want it? Will they pay me? Are there lots of them? You can’t overlook either one.
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
by Rob Fitzpatrick
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