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Karthik Shashidhar
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, by Rob Fitzpatrick

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They had asked for analytics. We had jumped to the conclusion that they wanted to better understand their data. But they had really just wanted a way to keep their own clients happy.
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
by Rob Fitzpatrick
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