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Matthew Ackerman
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, by Rob Fitzpatrick

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Ask good questions that obey The Mom Test to anchor them back to specifics in the past. Ask when it last happened or for them to talk you through it. Ask how they solved it and what else they tried.
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
by Rob Fitzpatrick
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