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Matthew Ackerman
Matthew’s Kindle Notes & Highlights
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, by Rob Fitzpatrick

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“How much would you pay for X?”
Matthew Ackerman
Bad because it talks about X and is speculative. Better would be how much was the last X that you bought
See Matthew’s 11 notes & 133 highlights
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
by Rob Fitzpatrick
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