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Matthew Ackerman
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, by Rob Fitzpatrick

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The worst type of fluff-inducing question you can ask is, “Would you ever?” Of course they might. Someday. That doesn't mean they will. Other fluff-inducing questions include:
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
by Rob Fitzpatrick
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