Marc

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If you’re shy and have no cofounder to take the lead, call in a favour with a friend to come to your first couple conversations with you. Play the more passive role of the note-taker until you’re comfortable. If there’s no workaround and you have to bite the bullet, remember that confidence is domain-specific
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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