Sanjay Krishna

68%
Flag icon
I was talking to a team of recent graduates who needed to reach McKinsey style consultants. They were pulling their hair out. We were in a co-working space full of other young entrepreneurs, so I just stood on a chair and yelled, “Excuse me, does anyone here know anyone who works at McKinsey? Can we talk to you for a second? We’ll buy you a beer!” The founders bought three beers, had three quick chats, and left with a diary of intros.
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rate this book
Clear rating
Open Preview