Let’s say I’m trying to build tools to help public speakers get more speaking gigs and I bump into one at a conference. I’m not going to try to set up a meeting. Instead, I’m just going to immediately transition into my most important question: “Hey, I’m curious—how did you end up getting this gig?” As a side bonus, we’re also now having an interesting conversation and I’m far more likely to be remembered and get a meeting later.
