Sanjay’s Kindle Notes & Highlights

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, by Rob Fitzpatrick

Digging into a signal is basically just giving them permission to do a brain dump.

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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

by Rob Fitzpatrick

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