Sanjay Krishna

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Cold approaches are a different beast and I haven’t found a magic bullet or reliable cold email format. But remember, the point of cold calls is to stop having them. If you’re banging your head against the wall trying to get people to answer your cold emails, then you’re probably taking the hard road. Spend your energy finding clever ways to generate warm intros instead. You’ll have a much easier time.
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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