No Filter: The Inside Story of Instagram
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“You have to learn to love imperfection,”
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More important was the lesson that just because something is more technically complex doesn’t mean it’s better.
6%
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ask first what problem they were solving, and then to try and solve it in the simplest way possible.
8%
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Instagram’s early popularity was less about the technology and more about the psychology—about how it made people feel. The filters made reality look like art. And then, in cataloging that art, people would start to think about their lives differently, and themselves differently, and their place in society differently.
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It was better to start with something minimalist, and then let priorities reveal themselves as users ran into trouble.
16%
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Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear.”
22%
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“Done Is Better than Perfect.”
24%
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“simplicity matters,”
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“inspire creativity,”