No Filter: The Inside Story of Instagram
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Started reading October 16, 2025
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on top, and for months people lined up around the block to purchase them.
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Instagram’s early popularity was less about the technology and more about the psychology—about how it made people feel. The filters made reality look like art. And then, in cataloging that art, people would start to think about their lives differently, and themselves differently, and their place in society differently.
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surreal moment for
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acquisition,”
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Dorsey needed to figure out if it was true. He pulled
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Antitrust law
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irreverent as
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couldn’t avoid Burberry’s presence on Instagram,
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bourbon into their coffee when Systrom wasn’t looking.