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The app has become a celebrity-making machine the likes
of which the world has never seen. More than 200 million of Instagram’s users have more than 50,000 followers, the level at which they can make a living wage by posting on behalf of brands, according to the influencer analysis company Dovetale.
than a hundredth of a percent of Instagram’s users have more than a million followers. At Instagram’s massive scale, that 0.00603 percent equates to more than 6 million Insta-celebrities, a majority of them rising to fame through the app itself. For a sense of scale, consider that millions of people and brands have more Instagram followers than the New York Times has subscribers. Marketing through these people, who are basically running p...
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That was only the beginning of Instagram’s summer in limbo. For the next few weeks, the headlines were all about Facebook, all the time, because of the company’s pending IPO. The social networking giant’s stock listing captured the public’s imagination after Zuckerberg showed up to meet Wall Street’s suited bankers in his usual zip-up hoodie, providing the ultimate symbol of Silicon Valley hubris. The company went public at $38 per share on May 18, giving Facebook a valuation of more than $100 billion, worth more than Disney or McDonald’s.
The riskiest thing is to take no risks.
“The more you give up who you are to be liked by other people, it’s a formula for chipping away at your soul. You become a product of what everyone else wants, and not who you’re supposed to be.”
