Even when we think we’re seeking pleasure, we’re actually driven by the desire to free ourselves from the pain of wanting. Epicurus, the ancient Greek philosopher, put it best: ‘By pleasure,’ he wrote, ‘we mean the absence of pain in the body and of trouble in the soul.’4 Simply put, the drive to relieve discomfort is the root cause of all our behaviour, while everything else is a proximate cause.
Lo que está diciendo es parecido a lo que dice Hayes. El refuerzo negativo es más potente que el castigo y que el positivo .
