Product-Led Growth: How to Build a Product That Sells Itself (ProductLed Library Book 1)

by Wes Bush

By making it easy for people to experience the value of our product, we transformed it into a powerful customer acquisition model.

Product-led companies flip the traditional sales model on its head. Instead of helping buyers go through a long, drawn-out sales cycle, they give the buyer the “keys” to their product. The company, in turn, focuses on helping the buyer improve their life. Upgrading to a paid plan becomes a no-brainer.

Trying out a product through a free-trial or freemium model9 is less hassle and can help you decide quickly on a product.

If the only way you can sell a product is if someone talks to you, you’re using a sales-led strategy.

The quicker your users can accomplish a key outcome in your product, the quicker you can convert your free users into paying customers.

Product bumpers help users experience meaningful value in the product. Out of the two bumpers, product bumpers are arguably the most important. That’s because if you help people accomplish something meaningful in their life with your product, they’ll come back on their own.

Invest in customer success. Many founders confuse “customer success” and “customer support.” Customer support is reactive and focused on answering tickets and fixing bugs. Customer success actively looks for ways to help customers succeed.