Wes Bush

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Elizabeth
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Wes Bush

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State of B2B SaaS in 2025 (Analysis of 446 Companies)

As founders and leaders in the B2B SaaS space, you're constantly bombarded with advice about how to grow your businesses.

Focus on product-led growth.

"Go upmarket."

"Optimize your pricing."

But which of these actually moves the needle? And how do priorities change as your company evolves?

Instead of relying on anecdotes from unicorn outliers or theoretical frameworks, I wanted to share some fascinatin

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Published on March 28, 2025 18:55
Average rating: 4.12 · 2,106 ratings · 165 reviews · 5 distinct worksSimilar authors
Product-Led Growth: How to ...

4.09 avg rating — 1,654 ratings8 editions
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Product-Led Onboarding: How...

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The Product-Led Playbook: H...

4.49 avg rating — 47 ratings4 editions
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Daily Planner: Unlock Your ...

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Product-Led Onboarding: Com...

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The 15 Commitment...
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Decisive: How to ...
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Wes’s Recent Updates

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Simple Marketing For Smart People by Billy Broas
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The 15 Commitments of Conscious Leadership by Jim Dethmer
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Goldman Sachs by Lisa Endlich
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Goldman Sachs by Lisa Endlich
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Endless Customers by Marcus Sheridan
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Elite Performance by Itamar Marani
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Decisive by Chip Heath
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Elite Performance by Itamar Marani
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The Wisdom of Teams by Jon R. Katzenbach
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Die with Zero by Bill  Perkins
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Quotes by Wes Bush  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Risk comes from not knowing what you’re doing. - Warren Buffett”
Wes Bush, Product-Led Growth: How to Build a Product That Sells Itself

“And by “tell the story right,” I mean be a good storyteller: Open with a hook. Lure the reader from one line to the next. Start in the middle of the action. Create compelling characters. Set the story around a central conflict. If you don’t have conflict, you don’t have a story (or a hook). And who would read that?”
Wes Bush, Product-Led Growth: How to Build a Product That Sells Itself

“in a product-led business, your revenue and customer acquisition model are married together. (It’s an arranged marriage, but a marriage nonetheless.) In a sales-led business, the revenue and customer acquisition models are separated.”
Wes Bush, Product-Led Growth: How to Build a Product That Sells Itself

“The true value of platforms lies in the value created by external producers and exchanged with consumers on the platform, not in technology, nor in user adoption.”
Sangeet Paul Choudary, Platform Scale: How an emerging business model helps startups build large empires with minimum investment

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