Product-Led Growth: How to Build a Product That Sells Itself (ProductLed Library Book 1)

by Wes Bush

“Product-Led Growth will soon become the norm, making it table stakes for SaaS companies that want to win in their markets.”

The sales-led way of buying software: Read about the software, create a list of features needed, let sales qualify you, do a demo, and twist their arm so they give you a trial. The product-led way of buying software: Just start using the product. Ask for help if you get stuck. Based on your usage and profile, receive personalized recommendations.