Product-Led Growth: How to Build a Product That Sells Itself (ProductLed Library Book 1)

by Wes Bush

“The way to achieve sustainable, recurring growth is not through sales, but through the product.

“how” you sell is just as important as “what” you sell.

You don’t have to be a genius to come to this conclusion. In our day-to-day lives, we expect to try products before we buy them. Whether you’re contemplating perfume, a new shirt, or even a pair of sunglasses—you want to try it before you buy.

Today, a strong brand and social proof are no longer enough to build trust with the modern buyer. You need to let people try before they buy. Product-Led Growth is how you turn that approach into an executable business strategy.

Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.

However, if you align your product-led model with your selling strategy, you’ll have unmatchable synergy.

Point to consider