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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, by April Dunford

The value we deliver depends on our differentiators, which depend on what alternatives we compare our product to.

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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford

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