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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, by April Dunford

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The best market context for your product that makes your unique value obvious to those customers who are best suited to your product.
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
by April Dunford
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