Clo Willaerts

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Feature: Something your product does or has Benefit: What the feature enables for customers Value: How this feature maps to a goal the customer is trying to achieve 15-megapixel camera Sharp photo images Images can be zoomed in or printed in large format and still look sharp. All-metal construction A stronger frame that resists damage The frame lasts five times longer, allowing savings of $50,000 per year on frame replacements. One-click reports Fast, easy report generation Every part of the organization can make better decisions based on accurate, up-to-date metrics. 24-hour support Support ...more
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
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