Camilo Nova

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You’re stunned to discover the hit product at this bakery is just like yours—it’s full of nuts, seeds and dates... the ingredients are almost identical! But this muffin isn’t positioned as a “diet muffin.” In fact, they don’t even call it a muffin. It’s a “gluten-free paleo snack.”
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
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