Chris Duell’s Kindle Notes & Highlights

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, by April Dunford

Most products are exceptional only when we understand them within their best frame of reference.

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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford

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