Harsh Budholiya’s Kindle Notes & Highlights

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, by April Dunford

Declaring that your product exists in a market category triggers a set of powerful assumptions.

See Harsh Budholiya’s 2 notes & 113 highlights

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford

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