Harsh Budholiya’s Kindle Notes & Highlights

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, by April Dunford

Market categories are one way that customers organize products in their minds.

See Harsh Budholiya’s 2 notes & 113 highlights

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford

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