Harsh Budholiya’s Kindle Notes & Highlights

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, by April Dunford

If the category is not well understood, subsegmenting it is only going to result in further market confusion.

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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford

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