Second, take note of your competition. Sure, you’ve managed to pick a market that doesn’t already have a strong leader that you have to take on, but that doesn’t mean you are alone here. The fact that buyers understand what the market is all about means that there is market demand, and though the market feels uncrowded at the moment, it won’t stay that way for long. If you choose to enter this market, you will have to commit to moving quickly to establish yourself as the leader before someone else does.