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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, by April Dunford

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Do your competitors’ products require training and your product doesn’t? Can you quantify how long it takes to become proficient with your product versus alternative products?
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
by April Dunford
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